Anyone can start a business, but
only leaders will succeed.

The difference between success and failure isn't just tactical, it's personal. Success requires specific "startup leadership" skills that change quickly, stage by rocky stage. I have developed some tools that you can use no matter where you are on your journey...

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Startup Leadership

Startup Leadership

A “Top 10 Best Leadership Book” by Time and Inc. Magazine


"Hands-on. An instant classic."
-Ricardo Levy, Stanford

"Mandatory reading"
-Bruce Hack, Angel Investor & Former CEO (Vivendi Games)


Find success sooner—and avoid the mistakes that have confounded thousands of “geniuses” (even Steve Jobs): Become the founder your business needs by combining the opposing natures of the Entrepreneur and the Leader.

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Meet Derek Lidow

Derek Lidow works with founders and students every day to help them find their greatest levels of success—sooner.

Derek is an accomplished CEO and innovator. He sold his last startup for $100 million. His novel approaches to research and analysis have improved companies as diverse as Samsung, Goldman Sachs, and IBM. And he has been tapped to inaugurate a campus-wide “design thinking” curriculum at Princeton. Today, Derek remains on a mission to empower founders and students to with the confidence and skills they need to succeed.

“Derek demystifies success.”
—Natasha Gajewski, founder, Simple Health

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