January 23, 2018
Getting at the Real Why
A strong core motivation, is always present with great entrepreneurs, but rarely with entrepreneurs who muddle through. Uncovering and understanding those deeper motives is the first step toward succeeding as an entrepreneur or discovering that you are not cut out for its punishing demands—the personal sacrifices, inevitable setbacks, relentless work, crushing time pressure, financial uncertainty, and sleepless nights faced by 99 percent of entrepreneurs. You need to know whether your motivations are strong enough to carry you through an experience that can certainly be exhilarating, but also exhausting, calling on your deepest reserves of personal strength.
