Leading a Startup in Stage 4: Self-Sustainability
Many entrepreneurs and stage-three top executives feel no pressure to move on to stage four of enterprise maturity — self-sustainability through innovation. They are enjoying great success; the existing business is thriving, and most stakeholders are content. Over time, however, customer preferences change, the terms of competition shift, and today’s leading businesses become tomorrow’s also-rans. Unless the enterprise can renew itself through innovation, it too will eventually wither and die.