Princeton’s other great entrepreneurship classes have a strong focus on how companies and ventures are conceived and how they are born, my classes focus on the care and leading of ventures once they have been born.
These classes were created for students who aspire to make a difference in the world by growing ideas into self-sustaining and value producing enterprises.
Creativity, Innovation, and Design
The class mission is to give students an understanding of the sources and processes associated with creativity, innovation, and design - three interdependent capabilities essential to our own well being, as well as to the well being of society. We will study the internal and external factors that relate to our own ability to create, innovate, and design. We will deal with design processes that span from graphic design to product design, to public policy, and startup design. We will study and discuss the factors that impact a group’s ability to act creatively, to innovate, and to produce practical and appealing designs. The class will consist of readings and case studies as well as individual and group projects.
The mission of the class is to enable students to successfully create and lead enterprises by teaching the basic skills required to be a successful entrepreneurial leader. This class compliments EGR 491 “High Tech Entrepreneurship” which focuses on ‘giving birth to a company’, by focusing instead on enterprise ‘early child rearing’. The basic skills taught fall into three major categories: how to create and manage powerful relationships, how to know and manage yourself, in addition to understanding how organizations work as they evolve from the idea stage to become value producing, self-sustaining enterprises.