Vidal Herrera, Pioneering The Private Autopsy Industry – From The Ground Up (Ep. 4)
On episode 4 of “From The Ground Up,” I sit down with Vidal Herrera, Founder of 1-800-AUTOPSY—the pioneering provider of private autopsies. With nearly 40 years of experience working within hospital and medico-legal forensic environments, Vidal began his career as a coroner-investigator working on high profile celebrity homicide investigations. Today, 1-800-AUTOPSY has become a crossover success story, fascinating the likes of CNN, BBC, 60 Minutes, Dateline and countless others. In this interview, Vidal and I discuss a variety of topics, such as:
– The story of Vidal’s early beginnings, from nursing attendant to countless high profile celebrity homicide investigations
– How a career-ending injury led Vidal to pioneer the private autopsy industry
– Inside the creation of Vidal’s second business, Morgue Prop Rentals
– And more
Click here to learn more about Vidal Herrera.
Click here to learn more about 1-800-AUTOPSY.
Click here to learn more about topics like this in my latest book, Building on Bedrock: What Sam Walton, Walt Disney, and Other Great Self-Made Entrepreneurs Can Teach Us About Building Valuable Companies (2018).
About “From The Ground Up”:
Hosted by entrepreneur, author and Princeton Professor Derek Lidow, From The Ground Up uncovers the not-so-secret strategies of self-made business owners. Featuring conversations with entrepreneurs who built influential brands and companies, Derek weaves a narrative journey about how successful business are created without having to shoot for the moon or take on unnecessary risk; how the greatest companies are the ones that are built, from the ground up.