Which Type of Entrepreneur Are You: Bedrock or High-Risk?
Entrepreneurs come in all shapes and sizes, from all kinds of backgrounds, and with many different types of personalities. But there are two, and only two, entrepreneurial mindsets that lead to successful business creation: what I call bedrock and high-risk entrepreneurship. Each is internally consistent, springing from a distinctive set of tightly intertwined motivations. And they are mutually exclusive, calling for dramatically different approaches to key business decisions.