Entrepreneur, Author, Professor, Global CEO

August 27, 2018

4 Steps To Turn A Cool Culture Into A High-Performance Culture

Cool startup cultures eventually backfire. Cool does nothing for customers; it’s an unreliable guide to behavior; it quashes diversity and it can be costly in human and business terms. Most damaging of all, cool won’t get your company through later stages of growth, when you need to reliably deliver to customers, cut costs, grow profitably and create a self-sustaining enterprise.

If you’ve started your company down the road to cool, turn back now. You can begin by taking these four steps toward turning your cool culture into the kind of high-performance culture found at the most successful enterprises.


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