Entrepreneur, Author, Professor, Global CEO

April 29, 2015

Business Standard: Book Extract: Motivational issues: finding the right mix

DEKA’s business model is to get paid by big companies to develop new technologies, which DEKA then licenses to the big company to use; they are perpetually in stage one. DEKA has never dealt directly with consumers, nor has it manufactured or sold the products it produces – with the exception of one attempt.

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