Entrepreneur, Author, Professor, Global CEO

April 3, 2020

How Leaders Can Chart A Steady Course Through The Pandemic

The coronavirus pandemic will test every startup leader, and their performance will be graded by those they lead. Should the leader falter, that judgment is likely to be unsparingly harsh.

The test couldn’t be harder: the future is unknowable and the crisis is double-edged. You must keep the business afloat and keep your people safe. You are also likely doing it remotely. And as the knowns and unknowns change—rapidly and unpredictably—your people will suffer great anxiety, especially if they don’t know what their leader is trying to accomplish. 

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