Entrepreneur, Author, Professor, Global CEO

March 11, 2020

How To Lead Your Startup Through The Coronavirus Pandemic

“It’s not so much a question of if this will happen anymore, but rather more a question of exactly when this will happen and how many people in this country will have severe illness.” So warned Dr. Nancy Messonnier, of the Centers for Disease Control, about the looming coronavirus crisis on February 25. 

Now, less than three weeks later, it’s past time—for all of us—to go into crisis mode. That includes leaders of startups. In fact, it’s particularly true for startup leaders, whose companies likely lack the resources that established enterprises can mobilize to see them through the storm. Startup leaders who take a wait and see attitude do so at their peril—and the peril of their employees, everyone’s families and the business itself.

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