Entrepreneur, Author, Professor, Global CEO

February 20, 2020

How To Make And Evaluate A Good Startup Culture?

I frequently get asked the question: How can you make a good startup culture when you can’t even describe what a culture is, let alone measure it? Almost all of literature explores the question of, “what is a good person?” and culture is almost as complex a phenomena, so most people don’t try to answer the question or just wave their arms. While anthropologists study and write about human cultures, relatively few people study startup cultures, yet the creation of a “good” startup culture is perhaps the single most important determinant of the long-term success of a founder and his or her startup.

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