How Your Isolation Makes Restarting Your Business More Challenging
“This changes everything.” That’s the refrain we hear with every cataclysmic event. We heard it after 9/11; we heard it after the worldwide financial meltdown, and we’re hearing it now with the Covid-19 contagion. Only this time, it’s true. That’s because the pandemic and lockdown have not only changed many ordinary business activities, they’ve also wrought some deep-seated changes in our psyches. As reopening begins and you prepare to restart or rev up your business, you need to understand both sides of that equation—the new normal and the new you.