Entrepreneur, Author, Professor, Global CEO

May 1, 2016

Leading a Startup in Stage 4: Self-Sustainability

Many entrepreneurs and stage-three top executives feel no pressure to move on to stage four of enterprise maturity — self-sustainability through innovation. They are enjoying great success; the existing business is thriving, and most stakeholders are content. Over time, however, customer preferences change, the terms of competition shift, and today’s leading businesses become tomorrow’s also-rans. Unless the enterprise can renew itself through innovation, it too will eventually wither and die.

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