Entrepreneur, Author, Professor, Global CEO

May 2, 2018

Natasha Gajewski, Building A Business By Necessity – From The Ground Up (Ep. 1)

On episode 1 of From The Ground Up, I sit down with Natasha Gajewski, founder of Princeton-based Symple Health, a platform that helps patients understand and visualize health information, and efficiently communicate with their providers and other stakeholders.

In this interview, Natasha and I discuss a variety of topics, such as:

– The story of how Natasha founded her company, Symple Health, out of necessity
– Why you don’t need to be a coding prodigy to create a successful app
– The challenges Natasha faced in getting Symple Health off the ground
– How the bedrock approach to entrepreneurship impacted the success of Natasha’s company
– And more

Click here to learn more about Symple Health.

About From The Ground Up:
Hosted by entrepreneur, author and Princeton Professor Derek Lidow, From The Ground Up uncovers the not-so-secret strategies of self-made business owners. Featuring conversations with entrepreneurs who built influential brands and companies, Derek weaves a narrative journey about how successful business are created without having to shoot for the moon or take on unnecessary risk; how the greatest companies are the ones that are built, from the ground up.

You can also learn more about topics like this in my latest book, Building on Bedrock: What Sam Walton, Walt Disney, and Other Great Self-Made Entrepreneurs Can Teach Us About Building Valuable Companies (2018).

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