START YOUR BUSINESS WITHOUT RISKING EVERYTHING
Global CEO Derek Lidow — featured in Forbes, The Wall Street Journal, and NY Times — explores the business success secrets the world's greatest entrepreneurs don't talk about. Drawing on stories from Sam Walton, Walt Disney, Estée Lauder, and more, Building on Bedrock shows you how to reach your dreams without risking your life savings, relationships, and sanity
Our work-driven culture encourages us to take the entrepreneurial bait, but how can you know whether being an entrepreneur will end as a dream come true or a nightmare from which you cannot awake?
Entrepreneurship is not what most people think it is. The myths that permeate our culture about founding a company causes countless people to throw away money, destroy relationships, and lose precious years of their life—all without a successful business to show for it at the end.
At the same time, giving up on entrepreneurship means ditching the greatest engine for personal advancement, freedom, and fulfillment the world has ever known.
So how can you become an entrepreneur without giving up your health, your security, your friends, and your sanity?
Building on Bedrock is about answering this question.
This book focuses on how and when you should take the leap and whether entrepreneurship is even the right thing for you in the first place. Building on Bedrock dissects the who, what, where, when, why, and how much of many the world's most successful self-made business people like Sam Walton, Walt Disney, and Estée Lauder--revealing the little known details of the stories behind the unequivocal success of these modern figures.
Building on Bedrock also uncovers a connection between happiness and business results that most experts overlook.
What are the keys to your future success? What you discover will surprise you.
Building On Bedrock is now available for free as an audiobook with an Audible free trial.
"I had pretty much given up believing that I would ever read an intelligent and useful book on entrepreneurship – until I read Building on Bedrock. No tiresome Silicon Valley narcissism. No hagiography. It is, flat out, the best book on entrepreneurship I have ever read."
— Roger Martin, integrative thinking expert and bestselling author of Playing to Win, The Design of Business, and Getting Beyond Better.
AS SEEN IN:
"7 BEST BUSINESS BOOKS OF 2018"
Enough about the celebrity founder, working magic. This book tells the story and provides the tools for the other 99% of intrepid people launching enterprises.
— Larry Gilson, Founder of Focusing Philanthropy and successful entrepreneur in energy, transportation, and finance
Anyone aspiring to start their own new business will benefit from the lessons Lidow shares regarding fundamental keys to entrepreneurial success...Look into the lives of extraordinary entrepreneurs, with an insiders perspective rarely presented in contemporary writing.
— Stephen D. Christensen, Concordia University’s Dean of the School of Business
While hot startups get the headlines, it’s the 'bedrock' entrepreneurs like Walton or Disney who build lasting businesses. Lidow charts a path for entrepreneurs to create sustainable value for themselves, their communities, and the families they serve. This is essential understanding for all entrepreneurs and policy makers.
— Brian O’Kelley, Founder and CEO of AppNexus and serial entrepreneur
ABOUT DEREK LIDOW
Derek Lidow is one of the few New York Stock Exchange CEOs who left to start new companies from scratch―with unequivocal success. Derek was CEO of International Rectifier, a $2 billion publicly held semiconductor company, before leaving to found iSuppli, a leading market research firm, which he sold for $100 million in 2010 to the global information leader IHS. Today, Derek is giving back by teaching entrepreneurship at Princeton University. He is also the bestselling author of two books: Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas Into Successful Enterprises (2014) and Building on Bedrock: What Sam Walton, Walt Disney, and Other Great Self-Made Entrepreneurs Can Teach Us About Building Valuable Companies (2018).
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