Entrepreneur, Author, Professor, Global CEO

September 24, 2018

The Most Important Thing To Know To Make Entrepreneurial Ideas Into Hits

I call it the unifying principle of entrepreneurship.

Whether you’re selling software or sausage, offering consulting services or dreaming up the next Uber, it’s the single most important thing you need to know to succeed. It’s not the only thing, but forget it and you are likely to face almost certain failure. Here are three essential truths…


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