Entrepreneur, Author, Professor, Global CEO

July 27, 2019

The Right Stuff: Five Factors For Entrepreneurial Success

“Do you think I have what it takes to succeed as an entrepreneur?” That’s the question I hear over and over from students in my entrepreneurship classes at Princeton and from other aspiring entrepreneurs.

It’s no casual inquiry. They’ve spent many weeks and months developing their ideas and plans for a new business. Many are on the cusp of graduation and face some momentous life choices. They don’t want platitudes about hard work or noble failure. They want a frank assessment of their chances.

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