{"id":1402,"date":"2018-09-24T19:54:13","date_gmt":"2018-09-24T19:54:13","guid":{"rendered":"https:\/\/dereklidow.com\/?p=1402"},"modified":"2018-10-23T17:01:07","modified_gmt":"2018-10-23T17:01:07","slug":"the-most-important-thing-to-know-to-make-entrepreneurial-ideas-into-hits","status":"publish","type":"post","link":"https:\/\/dereklidow.com\/the-most-important-thing-to-know-to-make-entrepreneurial-ideas-into-hits\/","title":{"rendered":"The Most Important Thing To Know To Make Entrepreneurial Ideas Into Hits"},"content":{"rendered":"<p class=\"speakable-paragraph\">I call it the unifying principle of entrepreneurship.<\/p>\n<p>Whether you\u2019re selling software or sausage, offering consulting services or dreaming up the next Uber, it\u2019s the\u00a0single most important\u00a0thing you need to know to succeed. It\u2019s not the only thing, but forget it and you are likely to face almost certain failure. Here are three essential truths&#8230;<\/p>\n<p><a class=\"secondary button\" href=\"https:\/\/www.forbes.com\/sites\/dereklidow\/2018\/09\/24\/the-most-important-thing-to-know-to-make-entrepreneurial-ideas-into-hits\/#7884ab542619\" target=\"_blank\" rel=\"noopener\">More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"I call it the unifying principle of entrepreneurship. Whether you\u2019re selling software or sausage, offering consulting services or dreaming up the next Uber, it\u2019s the\u00a0single most important\u00a0thing you need to know to succeed. It\u2019s not the only thing, but forget it and you are likely to face almost certain failure. Here are three essential truths&#8230;&hellip;","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/dereklidow.com\/wp-json\/wp\/v2\/posts\/1402"}],"collection":[{"href":"https:\/\/dereklidow.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dereklidow.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dereklidow.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dereklidow.com\/wp-json\/wp\/v2\/comments?post=1402"}],"version-history":[{"count":0,"href":"https:\/\/dereklidow.com\/wp-json\/wp\/v2\/posts\/1402\/revisions"}],"wp:attachment":[{"href":"https:\/\/dereklidow.com\/wp-json\/wp\/v2\/media?parent=1402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dereklidow.com\/wp-json\/wp\/v2\/categories?post=1402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dereklidow.com\/wp-json\/wp\/v2\/tags?post=1402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}