When I first began to teach entrepreneurship at Princeton, I made it a point to help students and any aspiring entrepreneurs who came to me for advice find at least three ideas for creating profitable businesses.<\/p>\n
It\u2019s not hard\u2014opportunities are everywhere. Almost every industry is undergoing change and has weak players and dissatisfied customers. Possibilities can be found right around the corner: every neighborhood needs its hangouts; every town could use some service it currently lacks. Meanwhile, computers put the global market at everyone\u2019s fingertips.<\/p>\n
Nevertheless, my consultations with would-entrepreneurs often ended in frustration. Their common refrain was \u201cthe ideas aren\u2019t cool enough\u2014they\u2019re too mundane.\u201d Translation: too low status.<\/p>\n