Weathering Crises in a Young Company
If you’re the chief executive of a young company, you will at some point almost certainly face an existential crisis that threatens to take your business under. I know I did during my time as the CEO of iSuppli, an electronics market information company I founded in 1999. Over the ensuing four years, a series of crises brought the company to the brink of extinction—crises that typify the threats young companies often face. How our company weathered those storms provide some useful lessons in company preservation, including these three.